Ecological Rhetoric: Strands and Trend

Since the 20th century, increasing focus on environment has drawn people's attention to concept of ecology, bringing about Ecolinguistics, Ecoliterature, Ecosemiotics, etc. However, ecological rhetoric as a subdiscipline needs be clarified. This essay aims explore its origin, major strands, and future trend. We find that can traced Kenneth Burke's thoughts in 1930s, there are four strands -- composing, situ rhetoric, transhumanism, rhetorical which is most promising, justified by philosophical foundation, transdisciplinarity, inclusiveness operability. Philosophically,